Ever since the dot.com era, young entrepreneurs seem to believe that the only way they will be able to achieve lift-off of their company is using venture capital. In fact, the vast majority of successful startups don't use VC financing - certainly not in their early stages.
Marketing & Branding
Logos. It is so easy to spend a fortune developing a logo. Sometimes, rightly so. However, for a startup, you need something that is nice, remarkable even. But you can survive if it is not yet an icon.
Rather than paying a design agency a lot of money to come up with a limited set of ideas - Crowdsourcing design ideas is an incredibly effective way to go.
99designs.com is such a site. You can get a number of designers working on your logo needs for free, then you pick the best of the bunch and work with them to completion at a budget you can manage very carefully.
No comments:
Post a Comment